Sao Paulo
Sao Paulo
New York
New York
Milan
Milan

Work of Paul Noorda (1927 - 2010) represents the greatest from the modernist graphic design of the second half of the last century. Born in Amsterdam, Netherlands, Noorda mooved to Milan in 1954, where he began to design for Pirelli, La Rinascente or Olivetti. After that he designed in 1964 graphic system for the Milanese Metropolitana underground with the architects Franca Helg and Franco Abini, as well as for New York in 1966 under the trademark Unimark International, which he established with Massimo Vignelli. Less known is also his visual system or the Sao Paulo subway, which he designed after the New York. Some more work by Noorda coming soon...