When we had prepared our Pecha Kucha presentation last month, we placed there illustrations of Leica and Levi's together. These two companies don`t have both red labels only, but there are both icons of the modern style and design for about one century. This connection is very strong for us.
On the pictures above you can see two classic products of these companies. Levi's 501 which are in production since 1890 and Leica M6 camera designed in 1984 present very well designed duo.
These days we have found the special collaboration between these two labels and our curated idea to connect visually these products have been more than duly justified. Before Christmas both companies presented Chiun-Kai Shih Live Portrait Exhibition at the Levi's Photo Workshop in New York, where famous photographer Chiun-Kai Shih was shooting everybody who came. As a result is a big collection of pictures showing a lot of characters and natural poses.