Elementary V3 stem won The Design Distinction award in ID magazine’s 2005 Annual design review. It is the first known BMX bike part to win accolades in the design community.
Elementary V3 stem won The Design Distinction award in ID magazine’s 2005 Annual design review. It is the first known BMX bike part to win accolades in the design community.

There is our next illustration. Now you can see there portrait of Jim Bauer, creative director of the Odyssey company, based in Cerritos, California.

Odyssey is thought of the most important companies working in production and design of the cycling parts, but for BMX only. Odyssey components were part of our BMX Visionarists exhibition, too, which was held last year at Designblok 2009. You can read about it in "our projects" section. Pure and colorful design and some revolutionary ideas such as Elementary stem with one screw only (on the picture above) or recent fluorescent pedals make from the company contemporary cult and legend in BMX scene, worldwide.

Creative director Jim Bauer is really renaissance man for us. Beyond his work as a creative director, he is interested in graphic design, product design, fashion, photography, as well as in classic cars and BMX and fixed gear riding. For us is ultimately great guy.