Pierre Augsburger, Bally Radar, 1955
Pierre Augsburger, Bally Radar, 1955
Bernard Villemot, Bally poster, 1970s
Bernard Villemot, Bally poster, 1970s

We have here another posters. This time modernist advertising posters for Swiss fashion label Bally which is producing highly quality fashion and accessories since its establishing in 1851 in Schönenwerd in the Canton of Solothurn. Bally is master of shoe design especially. Rich company heritage continue in contemporary production of the company too. But the heydays of the label were in the 1950s, 1960s and 1970s, where label was collaborating with a lot of artists.

Work of two of them is pictured above. Pierre Augsburger is the author of the 1950s poster showing the Bally Radar ski boots design. His illustration fits to the bourgeois prewar era very well, when barons from all over the Europe met each other in Alps ski resorts of Cortina or St. Moritz. The gold age of the style and fashion!

The another comes from 1970s, when Bally collaborated with Bernard Villemot (1911 - 1989), graphic designer and illustrator working for Orangina, Perrier and Air France, among others. Some of his works we will show you later on the blog.

Today Bally is producing another advertisings, of course. For example one of the latest was shot at the famous building of the Swiss Vals thermal bath by architect Peter Zumthor.