Matěj Činčera from OKOLO has created this collection of illustrations as a part of his semestral project at AAAD in Prague. The illustrations from graphic competition for visual identity of Pietro Filipi, Czech fashion brand, represented three big names in history of the Czech fashion, design and industry. Worldwide famous shoemaker Baťa, producer of cases Kazeto and great car designer Josef Sodomka with his car body design studio Sodomka represent great companies from the history of Czech Republic. Matěj wants to liken glory of these brands with the philosophy of the new Czech Fashion label Pietro Filipi. So he did these illustrations as a research for new visual style for Pietro Filipi. The result is the minimalism and simplicity which could be found in all the projects of Baťa, Kazeto or Sodomka.